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Yevgen Somochkin

"ESSO"

CTO Yieldy

Building the Future of AI & Automation | Full-stack & DevOps Architect | n8n | Scalable, Data-driven Web & Mobile Apps | Salesforce x2 certified

Home city logoHamburg, Germany

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Yevgen Somochkin

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Software Engineer & Architect

Hamburg, Germany

Search Engine Optimization

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About Search Engine Optimization

Increase your organic visibility and drive qualified traffic with comprehensive SEO services. We optimize every aspect of your online presence to improve search rankings, attract your ideal customers, and generate sustainable growth through search engines. Our data-driven approach combines technical excellence with content strategy and off-page optimization.

Technical SEO Foundation

Technical SEO forms the foundation of search success. We audit your website's:

Site Architecture

  • Logical structure and navigation hierarchy
  • URL structure optimization
  • XML sitemap creation and submission
  • Robots.txt configuration

Page Speed Optimization

  • Core Web Vitals improvement (LCP, FID, CLS)
  • Image compression and modern formats
  • Code minification and bundling
  • Browser caching configuration
  • Content Delivery Network (CDN) setup

Mobile Experience

  • Responsive design validation
  • Mobile-first indexing readiness
  • Touch target sizing
  • Mobile page speed optimization

Indexation & Crawling

  • Ensuring search engines find your pages
  • Fixing crawl errors and broken links
  • Optimizing crawl budget for large sites
  • Implementing canonical tags

Structured Data

  • Schema.org markup for rich snippets
  • Product, article, and review markup
  • Breadcrumb navigation markup
  • FAQ and How-to schema

Using tools like Google Search Console and PageSpeed Insights, we identify and fix issues that prevent search engines from properly crawling and ranking your site.

On-Page Optimization

On-page optimization targets the keywords your customers actually search for:

Keyword Research

  • Identify high-value search terms with commercial intent
  • Analyze search volume and competition
  • Discover long-tail opportunities
  • Map keywords to pages

Content Optimization

  • Title tags - Compelling, keyword-rich titles under 60 characters
  • Meta descriptions - Click-worthy summaries that improve CTR
  • Header hierarchy - Clear H1, H2, H3 structure
  • Body content - Comprehensive, relevant content answering user questions
  • Internal linking - Strategic connection of related pages
  • Image optimization - Descriptive alt tags and compressed files
  • URL optimization - Clean, readable URLs with keywords

We optimize every element to signal relevance to search engines while maintaining natural, engaging content for users. Content must satisfy search intent while incorporating target keywords naturally.

Content Strategy

Content strategy drives organic growth through valuable information:

Blog Posts & Articles

  • Answer common customer questions
  • Target informational keywords
  • Establish thought leadership
  • Earn backlinks naturally

Landing Pages

  • Target high-value commercial keywords
  • Optimize for conversion
  • Clear calls-to-action
  • A/B testing for improvement

Product & Service Pages

  • Unique descriptions (no duplicate content)
  • Customer-focused benefits
  • Trust signals and social proof
  • Rich media and demonstrations

Resource Content

  • Comprehensive guides and tutorials
  • Industry insights and research
  • Tools, calculators, and interactive content
  • Downloadable assets

Content is crafted for both search engines and human readers, earning rankings while providing genuine value that encourages sharing and linking.

Off-Page SEO

Off-page SEO builds authority and trust:

Link Building

  • Earn backlinks from authoritative websites
  • Guest posting on relevant industry sites
  • Digital PR and media outreach
  • Broken link building opportunities
  • Resource page link acquisition

Local SEO (for businesses with physical locations)

  • Google Business Profile optimization
  • Local citation building
  • Review generation and management
  • Local link building
  • NAP consistency across web

Reputation Management

  • Monitor brand mentions
  • Encourage positive reviews
  • Respond to feedback professionally
  • Build brand authority

Social Signals

  • Social media presence
  • Content amplification
  • Community engagement
  • Influencer relationships

SEO Process & Timeline

Month 1-2: Foundation

  • Comprehensive SEO audit
  • Technical issues identification and fixes
  • Keyword research and strategy
  • Initial optimizations

Month 3-4: Content & Optimization

  • On-page optimization implementation
  • Content creation begins
  • Link building outreach starts
  • Analytics tracking setup

Month 5-6: Growth Phase

  • Continued content publishing
  • Link acquisition scales
  • Rankings start improving
  • Traffic increases become visible

Month 6+: Maintenance & Scaling

  • Ongoing optimization
  • Content updates and expansion
  • Link building continues
  • Algorithm update monitoring

Reporting & Measurement

Monthly reporting with Google Analytics and Search Console data shows:

  • Organic traffic growth - Visitors from search engines
  • Keyword rankings - Positions for target terms
  • Click-through rates - How often searchers click your listings
  • Conversion tracking - Goals and e-commerce transactions
  • Backlink profile - Quality and quantity of referring sites
  • Technical health - Core Web Vitals and indexation status
  • ROI analysis - Revenue attributed to organic search

Timeline & Expectations

3 Months - Initial improvements visible, foundation established 6 Months - Significant traffic increases, multiple page 1 rankings 12 Months - Substantial organic growth, competitive positioning 18+ Months - Market leader status, maximized organic potential

SEO is a long-term investment that compounds over time. Unlike paid advertising that stops when budget runs out, organic rankings continue driving traffic and leads indefinitely.

Why SEO Matters

  • Sustainable traffic - Organic visitors cost nothing per click
  • High-quality leads - People searching have clear intent
  • Competitive advantage - Outrank competitors in search results
  • Brand credibility - High rankings build trust and authority
  • Better ROI - Lowest cost per acquisition over time
  • Compounds over time - Rankings and traffic grow month over month

Invest in SEO to reduce customer acquisition costs and build a sustainable marketing channel that drives growth for years to come.