How to do SEO for a website without hiring an agency?
Quick Answer
DIY SEO requires: learning fundamentals (Googles SEO Starter Guide), setting up Google Search Console, conducting keyword research (free tools like Ubersuggest), optimizing on-page elements (titles, meta descriptions, headings), creating quality content regularly, building backlinks through outreach, and monitoring progress monthly.
Detailed Answer
DIY SEO Roadmap
Phase 1: Foundation (Week 1-2)
- Google Search Console verification
- Google Analytics 4 installation
- XML sitemap generation
Phase 2: Technical Audit (Week 3-4)
Free tools:
- PageSpeed Insights
- Mobile-Friendly Test
- Screaming Frog (500 URLs free)
Phase 3: Keyword Research (Week 5-6)
Free/cheap tools:
- Google Keyword Planner
- Ubersuggest (limited free)
- AnswerThePublic
- Google Search suggestions
Phase 4: On-Page Optimization (Week 7-8)
- Unique, keyword-rich title (50-60 chars)
- Meta description with CTA (150-160 chars)
- H1 with primary keyword
- H2s with secondary keywords
- Image alt text
Phase 5: Content Creation (Ongoing)
- 2-4 blog posts per month
- Answer questions your audience asks
- Update old content quarterly
Time Investment
| Activity | Weekly Time |
|---|---|
| Content creation | 4-8 hours |
| Technical monitoring | 1-2 hours |
| Link building outreach | 2-4 hours |
| Total | 8-15 hours |
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